Movistar Spain

Movistar Spain

Movistar Spain

Creative & Visual Direction Across Media

Creative
& Visual Direction Across Media

Overview

Overview

Movistar, part of Telefónica—the largest telecom company in Spain—was one of our key accounts during my time at Accenture. Over two years, our team delivered a wide range of creative assets: from national TV commercials and interactive in-store materials to printed campaigns, paid media, and dedicated microsites for specific product launches. Each piece was designed to reinforce Movistar’s brand presence while staying visually cohesive across all channels.

Movistar, part of Telefónica—the largest telecom company in Spain—was one of our key accounts during my time at Accenture. Over two years, our team delivered a wide range of creative assets: from national TV commercials and interactive in-store materials to printed campaigns, paid media, and dedicated microsites for specific product launches. Each piece was designed to reinforce Movistar’s brand presence while staying visually cohesive across all channels.

My Role

My Role

  • Creative leadership: Directed the visual design of TV spots, web content, print materials, and in-store assets, ensuring brand alignment across all formats.

  • Art direction & design: Took on a dual role as Art Director and Visual Designer, leading both concept and execution phases.

  • Brand consistency oversight: Acted as brand guardian, reviewing and guiding the correct use of assets in every piece we produced.

  • Lasting design impact: Created a digital product catalog for a campaign that was so well received it remained in use beyond its initial scope.

  • Cross-team collaboration: Worked closely with developers, copywriters, and motion designers to deliver cohesive and high-impact campaigns.

  • Creative leadership: Directed the visual design of TV spots, web content, print materials, and in-store assets, ensuring brand alignment across all formats.

  • Art direction & design: Took on a dual role as Art Director and Visual Designer, leading both concept and execution phases.

  • Brand consistency oversight:

    Acted as brand guardian, reviewing and guiding the correct use of assets in every piece we produced.

  • Lasting design impact: Working closely with the AEM team, we optimize performance, usability, and accessibility—using Siteimprove audits to support inclusive design.

  • Cross-team collaboration:

    Worked closely with developers, copywriters, and motion designers to deliver cohesive and high-impact campaigns.

Outcomes

Outcomes

  • National TV spots aired during prime time, reaching a wide audience across Spain.

  • Interactive materials deployed in flagship Movistar stores to enhance in-store experience.

  • Printed assets featured in high-traffic public areas, including airports and main streets in Madrid.

  • The digital product catalog I designed—originally a temporary campaign asset—was extended long-term due to its strong performance.

  • Paid media campaigns saw increased engagement rates and drove traffic to dedicated promotional landing pages.

  • National TV spots aired during prime time, reaching a wide audience across Spain.

  • Interactive materials deployed in flagship Movistar stores to enhance in-store experience.

  • Printed assets featured in high-traffic public areas, including airports and main streets in Madrid.

  • The digital product catalog I designed—originally a temporary campaign asset—was extended long-term due to its strong performance.

  • Paid media campaigns saw increased engagement rates and drove traffic to dedicated promotional landing pages.

Conclusion

Conclusion

Conclusion

Working with Movistar meant shaping the voice of a leading national brand across countless touchpoints. Beyond delivering creative assets, I played a key role in safeguarding brand consistency—ensuring that every visual output, from TV spots to in-store materials, reflected the identity with clarity and coherence.

This experience strengthened my ability to lead with both creative vision and strategic oversight, highlighting the value of design not only as an aesthetic function, but as a guardian of brand integrity at scale.

Working with Movistar meant shaping the voice of a leading national brand across countless touchpoints. Beyond delivering creative assets, I played a key role in safeguarding brand consistency—ensuring that every visual output, from TV spots to in-store materials, reflected the identity with clarity and coherence.

This experience strengthened my ability to lead with both creative vision and strategic oversight, highlighting the value of design not only as an aesthetic function, but as a guardian of brand integrity at scale.

Working with Movistar meant shaping the voice of a leading national brand across countless touchpoints. Beyond delivering creative assets, I played a key role in safeguarding brand consistency—ensuring that every visual output, from TV spots to in-store materials, reflected the identity with clarity and coherence.

This experience strengthened my ability to lead with both creative vision and strategic oversight, highlighting the value of design not only as an aesthetic function, but as a guardian of brand integrity at scale.

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