MediaMarkt Europe

MediaMarkt Europe

MediaMarkt Europe

Visual Editing for MediaMarkt Europe

Visual Editing for MediaMarkt Europe

Overview

Overview

In partnership with MediaMarkt Germany and Accenture, we delivered high-end visual assets for MediaMarkt’s pan-European campaigns. Our mission was to elevate raw imagery into brand-consistent visuals used across digital and print platforms—including large-scale formats in retail stores throughout Europe.

In partnership with MediaMarkt Germany and Accenture, we delivered high-end visual assets for MediaMarkt’s pan-European campaigns. Our mission was to elevate raw imagery into brand-consistent visuals used across digital and print platforms—including large-scale formats in retail stores throughout Europe.

My Role

My Role

As an Image Editor and Visual Designer, I worked closely with the German team to ensure each image met the highest standards. My responsibilities included:

  • Advanced image retouching and high-precision cutouts, including complex hair masking.

  • Color correction and visual adjustments to match the MediaMarkt look & feel.

  • Preparing visuals for large-format print and multi-platform use.

  • Exploring and implementing AI tools like Adobe Firefly and Midjourney for image enhancement and creative support.

As an Image Editor and Visual Designer, I worked closely with the German team to ensure each image met the highest standards. My responsibilities included:


  • Advanced image retouching and high-precision cutouts, including complex hair masking

  • Color correction and visual adjustments to match the MediaMarkt look & feel

  • Preparing visuals for large-format print and multi-platform use.


  • Exploring and implementing AI tools like Adobe Firefly and Midjourney for image enhancement and creative support

Outcomes

Outcomes

  • Assets featured across MediaMarkt stores and campaigns in multiple European countries.

  • Enhanced efficiency through real-time collaboration with the client team.

  • Elevated creative output by blending traditional editing with generative AI.

  • Recognized internally for innovation and initiative.

  • Assets featured across MediaMarkt stores and campaigns in multiple European countries.

  • Enhanced efficiency through real-time collaboration with the client team.

  • Elevated creative output by blending traditional editing with generative AI.

  • Recognized internally for innovation and initiative.

Conclusion

Conclusion

Conclusion

This project was a turning point in terms of visual precision, collaboration, and creative experimentation. Working at this scale refined my attention to detail, my communication with international stakeholders, and my ability to apply new technologies to real-world design workflows.

This project was a turning point in terms of visual precision, collaboration, and creative experimentation. Working at this scale refined my attention to detail, my communication with international stakeholders, and my ability to apply new technologies to real-world design workflows.

This project was a turning point in terms of visual precision, collaboration, and creative experimentation. Working at this scale refined my attention to detail, my communication with international stakeholders, and my ability to apply new technologies to real-world design workflows.

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