BBVA Italy and Germany
BBVA Italy and Germany
BBVA Italy and Germany
UX & Digital
Content
UX & Digital Content
Overview
Overview
BBVA entered the Italian market in 2021 with a fully digital banking experience, reaching over 700,000 customers by May 2025. Together with my colleague, I lead the full UX/UI, content, and tools of the public website in Italy, coordinating its adaptation to BBVA’s new global identity launching in May 2025. I also ensure everything is aligned for the website launch in Germany, maintaining consistency across both markets.
BBVA entered the Italian market in 2021 with a fully digital banking experience, reaching over 700,000 customers by May 2025. Together with my colleague, I lead the full UX/UI, content, and tools of the public website in Italy, coordinating its adaptation to BBVA’s new global identity launching in May 2025. I also ensure everything is aligned for the website launch in Germany, maintaining consistency across both markets.
My Role
My Role
Smart web design: Clean, user-friendly pages are created, easy to navigate while staying true to BBVA’s global brand.
Interactive tools that help: Mortgage simulators and other financial tools are crafted to simplify complex decisions and empower users with clear, actionable insights.
Bringing visuals to life: Photos, icons, and illustrations are thoughtfully selected and seamlessly integrated to create a more engaging and visually cohesive experience.
Smoother user experience: Working closely with the AEM team, we optimize performance, usability, and accessibility.
User-driven testing: Partnering with the business team, I help decide what’s worth testing, design A/B experiments, and turn real user feedback into meaningful design improvements.
Smart web design: Clean, user-friendly pages are created, easy to navigate while staying true to BBVA’s global brand.
Interactive tools that help: Mortgage simulators and other financial tools are crafted to simplify complex decisions and empower users with clear, actionable insights.
Bringing visuals to life: Photos, icons, and illustrations are thoughtfully selected and seamlessly integrated to create a more engaging and visually cohesive experience.
Smoother user experience: Working closely with the AEM team, we optimize performance, usability, and accessibility.
User-driven testing: Partnering with the business team, I help decide what’s worth testing, design A/B experiments, and turn real user feedback into meaningful design improvements.
Smart web design: Clean, user-friendly pages are created, easy to navigate while staying true to BBVA’s global brand.
Interactive tools that help: Mortgage simulators and other financial tools are crafted to simplify complex decisions and empower users with clear, actionable insights.
Bringing visuals to life: Photos, icons, and illustrations are thoughtfully selected and seamlessly integrated to create a more engaging and visually cohesive experience.
Smoother user experience: Working closely with the AEM team, we optimize performance, usability, and accessibility—using Siteimprove audits to support inclusive design.
User-driven testing: We collaborate with the business team to design A/B experiments and turn real user feedback into meaningful design improvements.
Outcomes
Outcomes
One of the most tangible successes of my ongoing work at BBVA Italy has been the steady growth in both the customer base and service adoption. As a UX and Content Designer, I’ve contributed to strategic improvements that directly impacted business results.
Redesigning the structure and layout of loan and mortgage simulators—guided by business insights—led to a notable improvement in user engagement.
Likewise, we regularly run A/B tests on key pages, using data to inform design decisions. These optimizations have significantly enhanced user interactions and conversion rates, especially on landing pages for new accounts.
One of the most tangible successes of my ongoing work at BBVA Italy has been the steady growth in both the customer base and service adoption. As a UX and Content Designer, I’ve contributed to strategic improvements that directly impacted business results.
Redesigning the structure and layout of loan and mortgage simulators—guided by business insights—led to a notable improvement in user engagement.
Likewise, we regularly run A/B tests on key pages, using data to inform design decisions. These optimizations have significantly enhanced user interactions and conversion rates, especially on landing pages for new accounts.
One of the most tangible successes of my ongoing work at BBVA Italy has been the steady growth in both the customer base and service adoption. As a UX and Content Designer, I’ve contributed to strategic improvements that directly impacted business results.
Redesigning the structure and layout of loan and mortgage simulators—guided by business insights—led to a notable improvement in user engagement.
Likewise, we regularly run A/B tests on key pages, using data to inform design decisions. These optimizations have significantly enhanced user interactions and conversion rates, especially on landing pages for new accounts.
Conclusion
Conclusion
Conclusion
Working on BBVA Italy and collaborating with the team in Germany was a key opportunity to apply real UX design in an international environment. I brought value by ensuring visual consistency with the new brand identity, optimizing key pages, and creating assets tailored to campaigns and products. Beyond design, this project taught me how to coordinate with development, SEO, and global teams—always keeping the user at the center.
A complete experience where design moved beyond aesthetics to become strategic.
Working on BBVA Italy and collaborating with the team in Germany was a key opportunity to apply real UX design in an international environment. I brought value by ensuring visual consistency with the new brand identity, optimizing key pages, and creating assets tailored to campaigns and products. Beyond design, this project taught me how to coordinate with development, SEO, and global teams—always keeping the user at the center.
A complete experience where design moved beyond aesthetics to become strategic.
Working on BBVA Italy and collaborating with the team in Germany was a key opportunity to apply real UX design in an international environment. I brought value by ensuring visual consistency with the new brand identity, optimizing key pages, and creating assets tailored to campaigns and products. Beyond design, this project taught me how to coordinate with development, SEO, and global teams—always keeping the user at the center.
A complete experience where design moved beyond aesthetics to become strategic.
(Let's connect)
Gonzalo Herrero
UX & Digital Designer
(Let's connect)
Gonzalo Herrero
UX & Digital Designer
(Let's connect)
Gonzalo Herrero
UX & Digital Designer